????? EAT ????? ?? ????? ?? ???? ????? ????????? ???. ??? ??? ?? ????? ???? ????????? ?? ???? ????????? ?? ????? ?????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ????? ?? ???? ????? ?????? ????? ??????. ????? ?????? (Experience): ???????? ???? ??? ????? ???? ???